Research In Motion (RIM) is a Canadian company best known for developing the BlackBerry, which was the dominant popular smartphone until the advent of Apple’s iPhone in 2007. The iPhone quickly found favour with BlackBerry users, particularly in corporate circle, and competition intensified after the iPhone’s success inspired companies like Samsung Electronics to launch smartphones powered by Google’s Android operating system. In January 2013, RIM launched a comeback effort, with a new line of handsets, and changed its name to BlackBerry.
Boldly enter this contest and you could pick up a BlackBerry smartphone
With Andrew Sun. Additional reporting by Clara Mak and Vivian Chen.
What's the boldest thing you've ever done? If the tale is outrageous, gutsy or compelling enough, you might just win the latest BlackBerry.
The PDA maker has a new phone/e-mail device called The Bold that aims to challenge the iPhone (even looks a bit like it, you think?) and the firm is trying to generate some extra buzz for this 3G smartphone.
To wit, the company Research In Motion (RIM) is sponsoring a contest in Hong Kong for people to share one 'bold' incident in their life. It will award one phone a week from now until the contest ends on August 17.
You can enter using either of two languages. The maximum length in English is 500 words and in Chinese it's 150 traditional characters. Five specific criteria are being considered: creativity; quality of writing; positive impact on you; positive impact on other people; and plain, simple boldness. Entrants must be at least 18 years old. You can write in with your story online at www.blackberry.com/hk/blackberrybold/contest.