Though an astute businessman, Neil Pryde (pictured) didn't know the retail price of the sailing equipment which will bear his name at the Olympic windsurfing regatta.
It doesn't matter to him. What matters most for the long-time Hong Kong resident is the wheel has turned full circle.
'Forty years ago, I represented Hong Kong at the Mexico Olympics. Today, I feel just as excited, knowing the windsurfers will be going out in Qingdao on sailboards made by me,' he said.
Well not exactly made by him. But rather by the 4,000 people he employs, mostly in China and Thailand. They have come up with the Neil Pryde RS:X - the windsurfing discipline which has replaced the Mistral Class which had been in use at the past three Olympics.
When the 63 competitors begin the windsurfing event tomorrow, Pryde will be cheering everyone on.
He has given Games organisers all the equipment free of charge - he will get it back once the Olympics are over - a commitment he made when the International Sailing Federation decided in 2004 to replace the ageing Mistral One-design board with the new Neil Pryde RS:X.