Wei Shengchu from Guangxi has been prepared to suffer great pain to show his support for the Olympics and Team China.
The self-professed acupuncturist has imbedded into his face and scalp more than 200 tiny needles adorned with the flag of China and other participating countries as well as Olympic symbols. A hypodermic syringe, decorated to look like an Olympic torch, juts out of his head.
Dubbed the 'hedgehog man' by the media, Mr Wei said he wanted to promote the Beijing Olympics and Chinese culture. 'This kind of crazy act brought cries of surprise from surrounding citizens,' Guangzhou's Information Times reported.
Mr Wei isn't alone in his bizarre show of devotion to China and the Olympics. Nationalism, which earlier this year was manifested in protests against France and criticism of the western media, is now channelled into supporting China and its athletes.
Henan native Liu Ming turned his body into an ink tapestry in support of the Olympics. His tattoos include the phrase 'Beijing 2008' with the Olympic rings on his forehead, flaming Olympic torches under his right armpit and the fuwa mascots around his neck.
'I love my country very much, and this is my way of showing it,' Mr Liu was quoted by Beijing Today as saying. His enthusiasm for tattoos, which cover more than 90 per cent of his body, had made him unemployable, he said.
Others are penning 'love letters' or making marriage proposals to Chinese athletes online. The objects of affection include female weightlifter Chen Xiexia , men's weightlifter Long Qingquan and basketball star Sun Yue.