Click, compare and shop wisely

PUBLISHED : Monday, 08 September, 2008, 12:00am
UPDATED : Monday, 08 September, 2008, 12:00am
 

Click, click, click ... your mouse selects a few items. 'Ok', 'Yes'. The next screen is about payment. You enter your credit card number. Done! Online shopping is easy and convenient. You can buy whatever you want, whenever, without going to the shop. And you can return products if you are not happy with them.

But do people buy more because it is so easy? I am not so sure. Online shopping can help you to be more rational: you can compare prices from one website to another and choose the cheapest one. Some websites also help you to find the best deal - for example, to buy a plane ticket.

In real shops, people can be attracted by products they did not want to buy ... and end up putting those items in their trolley! This is called 'impulsive shopping'.

When people buy online, they tend to search for the exact item they want. This reduces the possibility of impulsive shopping.

On some grocery and food websites, you can make your own shopping list. This can also help you to focus on the items you really need. So click, compare, stick to your shopping list and be a wise shopper.

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