What makes an event memorable is a typical question event planners have to deal with when clients seek their professional advice.
There is no easy answer because of variables such as whether it is a gala dinner or business convention, the budget involved and the professionalism of the organiser.
Doris Lam Cheuk-man, deputy general manager at China Travel Services' (CTS) conference, exhibition and special interest tours department, said: 'Venue is important for MICE [meetings, incentives, conventions and exhibitions].
'If it is a two- or three-day meeting, this means delegates will be at the venue most of the time. Physical configuration of the venue also affects how the event will be organised and what manpower we need. For instance, if the breakout rooms are down the corridor ... we will need extra staff to direct the guests. If the ceiling is too low, we cannot do certain types of entertainment or [are limited in] booth construction.'
Ms Lam said that when choosing a venue it must meet the requirements for the event. Value would be added if venue staff could come up with creative ideas, such as a themed coffee break, and be flexible with move-in and move-out time.
Global travel agency Carlson Wagonlit Travel, which launched its MICE arm three years ago, focuses on meetings and incentives. Meeting and event manager Chung Ming-yuen said: 'For a memorable event such as gala dinners, people look for an unforgettable experience. Therefore, creative and unusual locations are required.'