Beautiful people

PUBLISHED : Friday, 19 September, 2008, 12:00am
UPDATED : Friday, 19 September, 2008, 12:00am

SANYA MARRIOTT RESORT AND SPA prepares to host Elite Model Look World final on first weekend of November

Having hosted the Miss World pageant four times over the past six years, Sanya has come to be known as a 'beauty economy'. This winter, more beautiful people will be flocking to China's only tropical city for the 25th Elite Model Look World final, an annual modelling contest that awards the top three winners with US$325,000 worth of contracts with Elite Model Agency.

More than 80 contestants from 70 countries will be competing and the final round will be held on November 1 at the Beauty Crown Centre. The city was marketing itself as an 'international image of beauty', said Karl Hudson, general manager of Sanya Marriott Resort and Spa.

Sanya's sun, sand and sea provide the perfect backdrop for the glamorous event, and Sanya Marriott Resort and Spa will be playing host to the 300 to 400 contestants, judges, top models, fashion editors, celebrity photographers and designers involved with the contest.

Accommodating these guests should come easily to the resort, as it is no stranger to organising large-scale meetings, incentives, conventions and exhibitions, with its on-site exhibition space, 11 meeting rooms and a grand ballroom that can seat up to 900 guests. On-site events include outdoor and indoor activities such as the welcome reception, photo and film shooting, a sporting event, a talent show and the press conference on the final day.

The contest is expected to attract a certain amount of attention, and the organiser has accounted for this by planning certain activities that allow resort guests to join in the event.

There was a balance to be struck, however, and the event would be 'extremely well-planned to ensure public security and smooth operation, so as not to inconvenience the guests staying in Sanya', the organisers said. Measures include appointing an Elite staff member to carefully monitor each venue and minimise interruption to other guests at the location.

Endemol Entertainment will be in charge of the production of the final round of the contest, and the event will be broadcast to more than 100 countries and regions.