Design has emerged as a key component for serviced apartment operators anxious to carve out a niche in this increasingly competitive market.
'The design aspect is a key component that can distinguish serviced apartment properties from each other especially as people are always looking for quality of life,' said Paul Kember, director and senior architect at K Plus K Associates.
The company specialises in architecture, master planning and interiors, and has been the brainchild behind many of the city's serviced apartment projects.
K Plus K has worked with graphic design house e5 on all three of home2home lifestyles management serviced apartment properties.
Part of the challenge, said Mr Kember, was in figuring out with the client what to include and what to omit because space was such a precious commodity.
Pilar Morais, executive director of Chi International, said: 'You have to be able to fit in a small space all the amenities. That is not always so easy in tight spaces while ensuring the flow of the apartment is easy and comfortable at the same time.'
Mr Kember said: 'We look at creating the contour of privacy in each project whereby one creates different levels of intimacy within a space. This is essentially what comfort is all about.'