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Ping pong? Bruce Lee? Has phone firm found the perfect marketing ploy?

Bruce Lee

For weeks, an awesome 10-second video clip has been circulating on the internet featuring a Bruce Lee lookalike dominating a table tennis game with his nunchaku against a pair of players.

The grainy documentary-like clip turns out to be a Nokia ad for its N96 Bruce Lee mobile phone, which has now been uploaded onto YouTube. It has been viewed more than half a million times.

The short clip was probably first leaked by the phone company, which has cleverly created a viral buzz on the Net for its so-so commemorative phone for the late kung fu master. Talk about Chinese pride, combining Bruce Lee and ping pong, the one sport China has dominated for decades. You have to give it to Nokia.

This is marketing exploitation at its best - all for just another cellphone.

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