The world may be in recession, but fans will have to pay full price for a ticket to next year's Hong Kong Sevens with organisers keeping prices at HK$1,080 for an adult ticket.
About 5,000 tickets will go on sale to the public on January 17 through Hong Kong Ticketing's online booking service and hotline.
There will not be a public sale as in the past at Hong Kong Stadium. A child's ticket will also remain the same at HK$300.
'We know it is tough times, but our costs have not come down either,' said Hong Kong Rugby Football Union (HKRFU) executive director Allan Payne yesterday.
'This is still an exceptionally good price for a world-class three-day event.
'We are a month late this time in the sale of tickets, mainly because we were busy with the Bledisloe Cup. But we wanted the public to know well in hand to mark down January 17 in their diaries.'
High-flying South Africa, winners of the opening two legs of the IRB Sevens World Series - in Dubai and George, South Africa - will head a lineup of 24-teams for the March 27-29 extravaganza.