Products for special treatments
THE skin care range offered by Lierac of France is aimed at specialised treatments and general applications.
Specialist products are applications for ''problem'' areas of the face and the body.
Daily cleansing and moisturising care, anti-ageing and anti-wrinkle face cream and body lotion, caryatride body remodelling (to sculpt and firm breasts, belly and hips), slimming gels, after-sun treatment and sequissomo hydrating products are among its products.
One of Lierac's most sought-after products is Phytolastil, the first treatment of its kind for preventing and reducing stretch marks.
According to distributor Belenciaga Hong Kong, Phytolastil has passed clinical tests and will be available through gynaecologists and doctors as well as retailers.
If recognition of this treatment for stretch marks by professionals in the medical field is testimony to its effectiveness, Phytolastil is certain to sell well. It costs $185 for a 100 ml tube of gel and $235 for solution in a 175 ml bottle.
Lierac was also the first brand to have a complete range of eye care cosmetics. There are five products dealing with bags, wrinkles, redness, soreness, and to thicken lashes selling under the Diopti range. Prices range from $100 to $190.
The Lierac line is plant-based, following the general trend in the industry to return to ''green'' end products.
Another line represented in Hong Kong by Balenciaga is Fantasme by Ted Lapidus. Its fruity, floral fragrance captures the element of seduction. The fragrance embodies the fantasies of the 1990s' woman.
Fantasme is in vogue in Asia, attracting women in their 20s.
There is a Fantasme bath range, too, for those who can not get enough of the fresh fragrance.
Lierac skin care products were launched here in December.