Trendy and timeless wear for next year
Casual wear, structured suits and bright colours are all expected to hit the runway, as experts predict a balance between trendy pieces and timeless wear for the spring/summer season.
Juliet Warkentin, a content director from WGSN, a global service providing online research, trend analysis and fashion industry news, said that her forecast for the 2010 spring/summer trends centred on 'individuality' where bright colours, such as tomato red and grass green, will be the highlights for womenswear.
'The economic climate also influences the fashion trends, with people buying classic and timeless wear,' she added, explaining that people now 'invest in clothes'.
Menswear will go classical in a historical flashback, with structured suits and formal clothes. 'Fashion is a cycle,' Ms Warkentin said. 'It's very natural for it to evolve again.'
Martin Lehec, a Hong Kong and Southern China agent from Carlin International, also expects to see some past styles revisited in spring/summer next year. His seminar, 'Women's Wear Trends for Spring and Summer 2010', will unveil the lifestyles, colours, fabrics and materials of next year's fashion. One of his four predicted themes includes 'ambivalence', a unisex look with 'natural luxury' fabrics and creamy beiges.
The other three themes are 'instant', featuring intense colours, sensual knits and subtle gloss on fabrics; 'envisage', which sees loose silhouettes and simplicity in fabrics; and 'migrations', which uses mix-and-match colours and look to symbolise 'cross-cultural exchanges and local specificities to create universal references'.
'Now is a time for combination. Customers enjoy more to choose from,' Ms Warkentin said, advising designers to imagine on a broader scope and think beyond the studio.
Ms Warkentin's seminar, 'The WGSN Trends Edit', is held today and Mr Lehec's tomorrow at the Hong Kong Convention and Exhibition Centre.
