Restaurants plan to boost business with HK$100m worth of coupons

PUBLISHED : Thursday, 15 January, 2009, 12:00am
UPDATED : Thursday, 15 January, 2009, 12:00am

Some 500 restaurants will dish out red packets with coupons worth around HK$100 million over the Lunar New Year holiday to boost business ahead of the expected post-festival downturn.

Simon Wong Ka-wo, president of the Federation of Restaurants and Related Trades, said they had originally planned to distribute coupons worth HK$20 million but the value of the coupons had increased fivefold because of an overwhelming response from restaurants.

'This is because the catering industry is worried that business will dive after the [Lunar] New Year. Therefore we are trying our best to launch some events to stimulate spending,' Mr Wong said.

'The most important thing is to keep the overall sentiment good. Shopping vouchers can attract more people to go to restaurants and shopping malls and make some purchases. This is one of our strategies.'

The participating restaurants and karaoke parlours, operated by 38 companies, will give away 120,000 red packets containing cash coupons worth HK$20, HK$50 and HK$100 to their customers on the first three days of the lunar new year.

The coupons can be used from February 15 to the end of March.

Mr Wong said some might include some conditions, such as a minimum spending amount, for consumers to redeem against meals. He said the federation would also give out 10,000 'fortune bags' when shoppers spent a certain amount at designated shopping malls. The bags would be filled with gifts such as brown rice, sauce and cooking oil worth about HK$500.

Bonnie Cheow Po-yee, assistant sales and marketing manager at Hang Heung's Kitchen, said the group's two restaurants joined the campaign to offer dining coupons worth HK$20, which diners could use if they spent HK$100 or more.

Ms Cheow said the move was one of the group's promotions and was aimed at boosting business because consumer spending might shrink after the festival.

The campaign follows the federation's launch of a HK$1 campaign - under which more than 100 restaurants, food stores and karaoke establishments took turns to offer menu items for HK$1.

A spokeswoman for the Tao Heung Group said it would give HK$10 in cash to each customer on the first day of the lunar new year, and offer discounts.

Lucky dip

The federation also plans give out 10,000 'fortune bags' when shoppers spend a certain amount at designated shopping malls

They will be filled with gifts such as brown rice, sauce and cooking oil worth about, in HK dollars: $500