Jockey Club gets racy with a 'fancy dress' contest for women
For anyone who has experienced a Wednesday night at the races at Happy Valley, there's a sense of excitement as the horses race around a track that has been there for more than 100 years. But for the Jockey Club, this betting extravaganza is not enough.
Which is why this month they have launched a wonderfully tacky 'Race and the City' competition, for which women attendees can dress in a variety of styles just like Carrie and friends from the American television series Sex and the City. (http://special.hkjc.com/promo/en/2009_Race_city/rcity_alldress.asp)
The styles suggested include pure as the driven snow princess, 'career woman' (red, because she's a go-getter) and glitzy bling bling glamour (below).
In decidedly ropey English for such a well-established organisation, the club explains how by turning up in such outfits on the Wednesday evening race nights this month, participants will have the chance to win prizes worth HK$5,000. It advises you to wear Chanel and Chloe dresses teamed with Jimmy Choo shoes - but for anyone in that brand-buying bracket, the prize money will just about be enough to buy a round of drinks.
Then you'll have the chance to meet Mr Big in a further parallel with the original television series and movie Sex and the City. Pictures of dishy models in Armani suits and jeans enticingly cover the website. They'll help you with betting tips, and if you vote for Mr Big on Race 7 and his tip pays off, you'll get vouchers, or something like that.
Personally, I just like going there for the gambling. I'm sorry, I mean, going there to raise money for the Jockey Club's good causes.