Watch out Hong Kong: you may be a major rugby hub of Asia but there is a quiet revolution building elsewhere in the region.
That's the message from Singapore as it prepares for July's World Club Challenge, which it hopes will be a springboard for the growth of the sport in the island nation.
English Premiership clubs Gloucester and Saracens, France's Perpignan and Australian Super 14 franchise Western Force have committed to the tournament, potentially attracting international stars including Matt Giteau, Mike Tindall and Carlos Spencer.
It's a bold concept devised by former England and Lions hooker Phil Greening, who has been based in Singapore for the past three years.
'It's a stepping stone that could one day help Singapore host a major rugby international, just like Hong Kong,' said Greening, referring to last November's showdown between the All Blacks and Australia at Hong Kong Stadium.
'Singapore has many things to offer and is a vibrant market with lots of potential, so why not? It wants to be a centre for all major sports, including rugby.'