Interviews by Wong Yat-hei
Upgrading knowledge and adding value are the keys to enhancing business performance. Companies need to give staff up-to-date and effective training so they can cope with the changing business world. A successful trainer has to be able to address firms' needs and equip staff with the right skills. Classified Post asks companies how important the role of a trainer in staff training is.
Staff training and development is no longer a luxury but an essential element of the company. This element enhances organisational agility and morale of staff. Employees who are well trained are more productive and enjoy higher job satisfaction. The role of a trainer is to identify training needs, design suitable programmes and deliver the training effectively. After training sessions, trainers need to evaluate the effectiveness and report the results to trainees and managers. In this way, the effectiveness of the training can be enhanced.
Janet Bibi Ferreira, director of human resources and marketing, Baker Tilly
Our management aims to invest in our middle management team by launching a managerial skill training programme. The core of our business is retail and sourcing and it is not easy to get all the staff on the same page. Training can help promote team spirit and enhance a sense of belonging among staff. This will in turn reduce the turnover rate. Our employees come from many different backgrounds, so it is important for trainers to design training programmes that cater for the needs of all.
Amanda Cheung, human resources manager, Benetton Asia-Pacific