Hotel looks to long-term success

PUBLISHED : Friday, 27 March, 2009, 12:00am
UPDATED : Friday, 27 March, 2009, 12:00am

JW Marriot Hotel Shanghai is going all out to attract the Mice sector in order to maintain profitability and long-term growth.

Towering 60 storeys above the Shanghai skyline - the tallest hotel in downtown Puxi - the JWMarriott Hotel Shanghai is conveniently located at the heart of the city's commercial district, next to cultural and tourist attractions, such as the People's Park, the People's Square, the Shanghai Grand Theatre and Shanghai Museum.

Mice facilities comprise 11 meeting rooms and 1,231 square metres of conference rooms and events floors, complete with the latest audio-visual technology and a committed team of conference planning specialists.

The spectacular architecture allows guests the luxury of choosing from a range of versatile meeting and banquet rooms, all with stunning views of the city.

The unobstructed rectangular JW's Ballroom measures 600 square metres, with a ceiling height of 6.6 metres. The room can be divided into three sections to accommodate smaller workshops within the context of a larger event. The foyer and terrace off the grand ballroom overlooks the scenic People's Park and traditional clock tower. Measuring a spacious 676 square metres, this area is an ideal venue for cocktails, coffee breaks, barbecues and exhibitions.

The hotel also has the advantage of a junior ballroom, and some meeting rooms that offer natural sunlight, all of which are suitable for small to medium- sized meetings.

For smaller boardroom-style meetings, there is also the option of the hotel's 60th floor library, which received the accolade of the 'World's Highest Library' from the Guinness World Records in 2005.

The library offers a unique and intimate setting for up to 20 guests, and private access to the hotel's rooftop viewing platform, which offers spectacular views of the Shanghai skyline.

Meeting packages start from 650 yuan (HK$739) per person (minimum 10 delegates), and this includes free flow of coffee and tea throughout the meeting hours and a light lunch.

Basic audio-visual equipment, with projection screen, flipchart and whiteboard, are also included in this package.

Knowledgeable conference service and technology staff are always on standby to ensure that the meeting proceeds without a hitch. The JW Marriott Hotel not only caters for events within the hotel but it also has a reputation for exceptional outside catering, with clients that include Mont Blanc, Formula One, Hennessy and Mercedes-Benz.

In December, the hotel catered for more than 5,000 guests at two separate events over two days for KPMG and PricewaterhouseCoopers.

'The planning time for these events was intense and started many months before the actual events themselves,' a spokesman for the hotel said.

The culinary team had to order in 1,950kg of short ribs, 2,150kg of tartufo ice-cream, 500kg of beef, 3,000 Japanese scallops, 1,500kg of South African lobsters and 220kg of bananas.

'On the night more than 440 staff were involved, from management down, to ensure that everything ran smoothly on the night,' he said.

'Then just two days later the hotel did it all again for the annual PricewaterhouseCoopers gala dinner. This is the fourth year in a row that the hotel has catered for this event and the 2008 event was the biggest yet with 2,900 guests.'

With only 14 months to go until the world descends upon Shanghai for the World Expo 2010, the hotel has a distinct advantage against its competitors with two Marriott brands in the city - JWMarriott Shanghai (342 guest rooms) and Marriott Executive Apartments (255 apartments).