Society girls just can't resist a good bargain

PUBLISHED : Monday, 20 April, 2009, 12:00am
UPDATED : Monday, 20 April, 2009, 12:00am

The economy seems to have had little impact on H&M's affordable fashion. At the large private opening of the Swedish chain's Canton Road store on Friday, it was a case of society ladies going tramp, as everything was 20 per cent off its already low price, and few of the 650 guests could resist the bargains. Unfortunately, what wasn't yet available was the new Matthew Williamson for H&M collection, although a few famous faces got to wear a piece from it for the night, like Gaile Lai Kei-yi (below). Yet, these days even supermodels are thinking fashionably frugal.

'The economy always goes up and down,' Lai philosophised. 'I've always learned that when you make a lot of money, don't overspend. Always save for rainy days. I guess right now it is rainy days. I try to be creative, mix and match old things with new things.'

However, Leon Lai Ming's squeeze ended up at the till with about 10 items.

While trying on different hats, fellow beauty Cara Grogan extolled her discipline with the dollar. 'I would only buy things that I absolutely need and can afford,' she declared. Then, relenting, she added, 'Well, I haven't bought anything for myself for quite a while, so [with the discount] I think I'll allow myself to go a bit crazy today.'

The 'do as I say, not as I do' act was also evident with actress Cherrie Ying Choi-yee, who tried to say it was pointless to splurge so much on clothes. 'I just don't think it is necessary. Or, you can just buy cheaper stuff.' On cue, she handed a stack of about 20 items to her assistant.

If you must own some of H&M's pieces by Pucci's creative director Williamson, they are available from Friday.