Brand story: Primavera

PUBLISHED : Tuesday, 19 May, 2009, 12:00am
UPDATED : Tuesday, 19 May, 2009, 12:00am

What is it?

Primavera, an organic skincare and lifestyle brand new to Hong Kong, founded by Ute Leube and Kurt Nubling nearly 20 years ago in the southern German Alps.

What's their philosophy?

The founders say they have made a commitment to creating natural products that embrace a green lifestyle. 'Every decision we make is based on the philosophy that nature invites perfect balance. This means treading lightly on the planet, taking only what we need and giving back what we can.' Leube learned about alternative healing in the 1970s while travelling and educated herself on plant therapy and maintaining a healthy diet. She was introduced to essential oils in the 1980s when running a health food store in Munich. When one of the store's vegetable suppliers shared an essential oil sample with her, she began researching aromatherapy and her life changed.

Nubling spent the 1970s travelling and developed an interest in essential oils while trekking through India. When he returned to Germany, he studied agriculture, massage and physiotherapy. He founded and built a holistic education centre in his local community, where he offered aromatherapy massages and shared his growing fascination with the power of organic plants, fung shui, alternative medicine and sustainability. At the time, pure plant oils were hard to find. Disappointed in what was available, the two decided to produce their own organic formulas and fostered partnerships with like-minded farmers, first across Europe and eventually around the world. Primavera's first products - 15 essential oil scents - were unveiled at a seminar in 1986. They sold out almost immediately and the company has been a mainstay in the organic skincare and aromatherapy movement ever since.

What about the products?

Primavera skincare products are certified by NaTrue, founded by pioneers of natural cosmetics in Europe. Member companies say they produce natural cosmetics of the highest quality that adhere to ethical and sustainable practices. Primavera has product lines for the face, body, wellness and home. All complement one another. Primavera sources 126 plant ingredients from 19 organic farms worldwide, and these numbers increase every year. Ingredients include Australian tea tree, Brazilian eucalyptus, mandarin and rosewood, lemongrass from Bhutan, basil, coriander leaf, jasmine, vetiver, cedar, peppermint, lavender, orange and sage to name a few. Primavera's product line ranges in price from HK$155 to HK$855.

Where can I buy it?

At Beyond Organic stores, IFC Mall and Gateway, TST.