Q&A: Tommy Ton, fashion blogger

How did you fall in love with fashion?

It was kind of an accident. I grew up in a Toronto suburb. When I was 13, my sister, who is eight years older than me, asked me to tape her favourite show on TV, which happened to be a Gucci show by Tom Ford. I had never heard someone speak so passionately. I was so dazzled by the glamour. I wasn't sure in what capacity I was going to get into fashion - I just knew I wanted to get into fashion.

How did you become a fashion blogger?

Initially, I wanted to be a designer like everyone else, but we each find our own path. I studied merchandising for a year in college. I interned with designers, worked for a luxury retailer in Toronto, dabbling here and there. I started taking pictures of people on the street and at parties, but then I became so bored that I had to go abroad. It wasn't until September last year that I thought I should launch a blog because I had so many photos.

I receive about 25,000 page views a day but to keep my readers coming back I have to post several times a day. I'm a blog junkie, so to be able to give someone else a fashion fix is really exciting.

Soon after, I started getting lots of media attention and Lane Crawford asked me to shoot their campaign [spring/summer 2009]. That's when they realised, 'Wow, he's really doing something with his talent.'