HK sales racing ahead

PUBLISHED : Friday, 24 July, 2009, 12:00am
UPDATED : Friday, 24 July, 2009, 12:00am

Audi's largest individual export market is the mainland and Hong Kong, with sales of 119,598 units, an increase of 17.3 per cent compared with 2007.

Audi sold 1,412 vehicles in Hong Kong last year, an increase of 34.9 per cent. This is dramatic growth compared with vehicles sold in 2007 and makes it Audi's ninth consecutive record-breaking year. And for the first half of this year, Audi sales in Hong Kong have increased by 20 per cent compared to last year.

Audi has had its best half-year on the mainland and Hong Kong, with 66,866 cars delivered between January and June - up 11 per cent compared with the first half of last year. The market leader in China's premium segment set a sales record in June with 13,265 cars sold.

Among imported models, sales of the Audi Q7 increased 12 per cent in the first half to 2,981 units, while the Audi A5 Coup? - introduced last year - had a successful launch in the market, with 452 cars sold, tripling its sales volume from the previous year.

Audi is progressive in continually improving the product quality and expanding global business with record-breaking sales that reached 1,003,469 for the whole of last year. Deliveries to customers last year increased by 4.1 per cent year-on-year. In 2007, there were 964,151 deliveries.

Audi also set a new production record by manufacturing 1,026,617 vehicles, up 4.9 per cent. In Europe, Audi delivered 709,677 cars last year, 3.4 per cent more than the previous year.

The brand with the four-ring emblem also increased its share of the German market compared with the previous year from 7.9 to 8.1 per cent - the best domestic-market figure in its history.