Who started it? Japanese jewellery designer Atsushi Horii studied sociology at the University of the Arts, in Osaka. He began his career with British clothing designer Paul Smith where he became fascinated with silver and other precious metals. In 1997, after seven years with Smith, he returned to Japan, settling in the mountains near Kobe. After three years of preparation he established AMP in February 2000. His work has a strong political element. In 2001, he created a collection called 'Stop the War' in response to the military conflict in Afghanistan, and donated a portion of every sale to the UNHCR (United Nations High Commissioner for Refugees).
Why we love it: His designs combine traditional Japanese craftsmanship with modern urban themes. He constantly challenges the status quo of mainstream jewellery in Japan, distinguishing himself by processing chunky silver and brass so that it looks antique and combining metals with unusual materials such as bamboo. His collection 'God Save The Queen' combines rustic-looking chains with crowns and other royal emblems and it's dedicated to Britain's Queen Elizabeth II, whom Horii regards as a populist icon.
What we'd pick? The silver queen's head necklace (top right, HK$2,190) and the bracelet with a '7' tag and wood detail (right, HK$1,290).
Where can you get it? Initial, 5/F, Langham Place, Mong Kok, tel: 2311 4222.