Spooky vibes on the catwalk for unveiling of Mulberry's autumn and winter styles
with Andrew Sun. Additional reporting by Clara Mak and Vivian Chen.
Is creepy the new beauty? The autumn and winter styles of British accessory brand Mulberry, presented in a show last Thursday at Elements with creative director Emma Hill in attendance, offered an eerily spooky vibe for a social event. Against a backdrop of simulated barren trees and models crowned with manes of Bride of Frankenstein hair, it was haute Halloween. It appears the somewhat dark vision of Hill, who joined the label in February last year, is derived not from any macabre influence, but a subconscious British alienation. 'It all started off from an illustration I found as well as a movie called The Prime of Miss Jean Brodie, made in the 1970s with actress Maggie Smith,' Hill (centre) said after the catwalk show. The story is about an English schoolmistress in patriarchal Edinburgh in the 1930s. 'Then, I sort of developed a story from there and made up this tale about a prim, proper England girl who got lost in the forest and found herself surrounded by all these spooky trees and bugs.'
The shop was also littered with blinged-up beetles, replicas of rotten apples and bug-infested roses. The creepy-crawly motif extended to the dresses and scarves. The response, in London, was scary - but not in the way you might imagine. 'When we showcased this same collection during London fashion week, we had an after party and put thousands of these glittered bugs all over the walls. By the end of the party, they were all gone except for two,' Hill said. 'Everyone basically ripped them off the wall and stole them.'