Exclusive launch proves to be anything but private for watch label

PUBLISHED : Monday, 07 September, 2009, 12:00am
UPDATED : Monday, 07 September, 2009, 12:00am

The problem with public space is that it's open to the public.

For an exclusive label like David Yurman, that was a minor inconvenience when it launched its new men's watch collection on Friday with a supposedly private lunch at Pacific Place's Domani Restaurant.

While invited guests and A-list clients dined on lobster and shellfish, a gaggle of tourists and nerdy onlookers pressed their noses against the venue's patio bay window to ogle the models and celebrities. No doubt, part of the allure was to get a glimpse of 'Mrs Leon Lai Ming', as Gaile Lai Kei-yi was one of the models working the bling. Their marriage was recently outed by tabloid sleuths.

For its marquee guest, though, the brand found someone who's normally behind the lens.

It seems filmmaker Alan Mak Siu-fai, of the recent hit Overheard and co-director of Infernal Affairs, is something of a horological hobbyist.

'I got interested in watches as a kid,' Mak said. 'I saw my dad with his watches and he gave me my first one. I don't like to wear a lot of jewellery or accessories so in terms of watches I look for the material and how it feels.'

Mak (pictured), who got married earlier this year, admitted he'd been in a particularly good mood for a couple of reasons.

'The reception for Overheard was quite good [on the mainland], plus I'm looking forward to the birth of my first child.'