Moving up in the world of media

PUBLISHED : Thursday, 17 September, 2009, 12:00am
UPDATED : Thursday, 17 September, 2009, 12:00am


Nearly every employee at a television network, including producers, works with one product, whether it is creating, designing, marketing or coordinating cartoon shows and their merchandising.

As a media producer, you need to know your characters inside out so that it is possible to maintain a consistent on-air image across different platforms.


Producers are usually university graduates. The creative and production departments at television networks look for candidates who have media skills, such as writing, editing, directing and design. You do not necessarily need a degree in media studies of from a film school to be a producer. Networks also source staff with other backgrounds and from non-media related industries.

All the same, a related degree will be an advantage, and courses in film are offered at City University, Chinese University, Baptist University, the Academy for Performing Arts, the Film Academy, the Hong Kong International Film Academy and Focus on Film.

Average salary:

Media operations generally do not publicise salary ranges for experienced producers and creative directors. But salaries for producers with less than five years experience can range from HK$18,000 to HK$29,000 a month, according to, while creative directors can earn HK$26,000 to HK$39,000 a month.

Work prospects:

Entry level producers work on scripts and edit words, audio and video, in an assistant role. They can expect to do a large variety of things, including going through hours of television material to create clips. They might be responsible for overseeing promotional spots and other branding development projects for the media operation.

Long-term prospects:

Producers working in large media operations get plenty of opportunities to move around within the group.

As they move up the ladder, their job might involve coordinating office teams while liaising with overseas departments. Large operations, such as Cartoon Network, sources content from all over the world, such as animation houses in Korea and audio studios in Europe.

A senior producer's job can involve conference calls across time zones as well as over seas business trips.

Very senior producers will have opportunities to develop their own television programmes, series or even movies.

Where to apply:

Check the classifieds for entry level positions in media networks. Internships are also a good way of getting a first foot in the door with media operations.

A day at work

The Cartoon Network reception is on the 30th floor, and those who work on the 31st and 32nd floors have to manoeuvre their way through a fully stocked video game room to get to where they work.

Cartoon-related merchandise arrives every day.

Producer Shamik Majumdar's cubicle is decorated with cartoon props and is probably the coolest in the entire art department.

The nine-to-five, Monday to Friday job involves developing original content and branding.

Some technical staff work shifts because they have to take care of outgoing video feeds.

Producers meet every Thursday to discuss their work and ideas.