Brand story: Rojukiss

PUBLISHED : Tuesday, 22 September, 2009, 12:00am
UPDATED : Tuesday, 22 September, 2009, 12:00am

What is it?

South Korea has developed a make-up brand inspired by love. The name Rojukiss combines 'Romeo and Juliet' and 'kiss'. 'Women in love are the prettiest,' the brand says. It focuses on creating youthful, gently flushed skin. Natural ingredients - such as pore-tightening witch hazel and oil-balancing chamomile - are combined to form the basis of this line of complexion-enhancing products.

What are its strengths?

Rojukiss combats the most common enemies of Asian skin: pollution, humidity, oily food and harsh sunlight. The use of herbal remedies is beneficial for those with sensitive skin.

What are its key products and how much do they cost?

Rojukiss features more than 10 products, from anti-inflammatory serums to four signature make-up items. The first is the Pure Vita C Dual Mask (HK$195/5pcs), which uses a patented special ingredient to help skin absorb vitamin C. The mask includes a separate packet of vitamin C that the user dissolves in water before use.

Next is the Spot Light Blemish Balm Cream (HK$220/50ml, right). The Taiwanese media have dubbed it a 'wonder cream' for its reported benefits, which include concealing, pore tightening, oil controlling, hydrating and wrinkle prevention. The formula doubles as a foundation or make-up base and includes witch hazel to tighten pores, while co-enzyme Q10 blocks the absorption of pollutants.

Then there's the Blemish Balm Pact (HK$280/15ml) is a sheer pressed powder compact with SPF 30 and a UV block. The Daily Soft Peeling Source (HK$280/30ml) is a liquid exfoliator to use after cleanser and toner. It incorporates biological enzymes to dissolve dead skin cells.

What else?

Rojukiss also has a line of anti-ageing products suitable for younger faces. The Eye One Solution (HK$280/15ml), for example,is said to minimise eye bags and dark circles with extracts of mistletoe and peptide. It also includes allantoin, a naturally produced compound that helps shed dead skin and increase skin elasticity.

Where can I find it?

Rojukiss is available at Watsons stores.