Restaurant ad ruled in bad taste

PUBLISHED : Wednesday, 23 September, 2009, 12:00am
UPDATED : Wednesday, 23 September, 2009, 12:00am

The Broadcasting Authority yesterday upheld a complaint against a television advert for the Itacho Sushi restaurant, saying it was indecent and in bad taste.

The advertisement showed a waitress in a low-cut blouse serving the children's set meal to a boy, who appears very happy to be getting more than he expected - a close-up view of her cleavage.

There were 185 complaints saying the advert was indecent, in bad taste, unnerving and disgusting. The advertisement was deemed unsuitable for broadcasting during family viewing hours, from 4pm to 8.30pm.

Some complained it was inappropriate for a children's meal promotion to carry sexual connotations.

The authority concluded the complaints were justified, noting the boy's delight at the sight of the waitress rather than the advertised product, the waitress' sexy attire and the repeated close-ups of her cleavage.

Stations that showed the advert from April to July were advised to observe closely the relevant provision in the Television Advertisement Code.

Meanwhile, a complaint that expressions by legislator Albert Chan Wai-yip, such as 'dog officials' and 'tumble in the street', should not have been bleeped out in television news shows was dismissed.

The complainant said the expressions were not vulgar and bleeping them led audiences to believe Chan was using bad language.

The Broadcasting Authority said licensees had editorial freedom to present the news.