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Kwun Tong attracts cost-conscious firms

Kenneth Ko

Landmark East has emerged as one of the preferred office addresses for companies looking to consolidate business operations, for cost savings and those seeking top quality premises.

The Landmark East has incorporated advanced building specifications and well thought out master planning to ensure that the twin-tower office development has leased out nearly 500,000 sqft of space to companies, large and small, from different sectors, according to Samson Chu Chung-kai, senior leasing director of Winsor Properties.

Major tenants that have signed up include The Link Management, Kuoni Travel Group, the Census and Statistics Department, sports brand adidas and insurance company Cigna.

Landmark East, at 100 How Ming Street in Kwun Tong, a densely populated district in East Kowloon, was completed by Winsor Properties in the second half of last year. It offers about 1.33 million sqft of office space.

One Landmark East has a total space of 532,766 sqft on 36 office floors, with a standard floor plate of 14,329 to 15,339 sqft. Two Landmark East has 34 floors, with a total area of 801,651 sqft and a larger floor plate of about 20,000 to 29,000 sqft.

Chu said the leasing interest was mainly driven by relocation needs because businesses tended to be budget conscious in the face of tougher economic conditions.

'Companies are cost sensitive and mostly refrain from business expansion. But we have seen expansion interest from selected companies in some sectors such as trading, watch and clock distribution, and logistics,' he said.

'We target companies, large and small, from a wide spectrum of business categories as prospective tenants and we work hard to provide a pleasant working environment for them, complete with extensive greenery and open space.'

Eight floors in One Landmark East have been subdivided into smaller office units to meet the needs of small and medium-sized companies.

The provision of hi-tech facilities has also attracted information technology firms to move into the property. Apart from relocation demand because of cost-saving measures, Mr Chu said some companies had moved into Landmark East from industrial-office buildings, taking advantage of the new building's Grade A office provision and professional management services to upgrade their business profile.

Winsor Properties has incorporated a comprehensive range of intelligent building features and energy efficient facilities to ensure a secure and comfortable working environment for tenants.

An advanced air purifying system has been put in place to enhance the indoor air quality in the buildings, providing an extra safeguard to tenants and their staff working there.

Chu said the air purifying system could re-filter and purify the indoor air of an office floor in 30 minutes to ensure air quality, and this initiative was well received by tenants, especially with the global swine flu pandemic affecting Hong Kong.

He also said tenants were pleased with the unique pure office working environment in Landmark East but that they could enjoy amazing dining and shopping experiences in the surrounding retail complexes.

With the completion of Landmark East and the rise of more commercial buildings in Kwun Tong, Chu said East Kowloon would be transformed into a new business hub to draw local and international companies.

'The infrastructure development in the district will be extended further to cope with the increasing business needs in the future. The redevelopment programme undertaken by the Urban Renewal Authority in the town centre of Kwun Tong will add fuel to the overall development,' he said.

Landmark East, built on a factory site owned by Winsor Properties, is just a few minutes' walk from the Kwun Tong MTR station.

The project's total investment cost was estimated at HK$7 billion.

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