Samsung's high-resolution advertising screen goes all warm and fuzzy | South China Morning Post
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  • Mar 5, 2015
  • Updated: 8:06pm

Samsung's high-resolution advertising screen goes all warm and fuzzy

PUBLISHED : Friday, 25 September, 2009, 12:00am
UPDATED : Friday, 25 September, 2009, 12:00am

Just as all your neighbours are dumping their old TVs for fancy high-definition flat panels, Samsung has replaced its large advertising screen on the top of Harcourt House and Mass Mutual Tower with a higher resolution LED sign. The Korean electronics firm officially inaugurated the sign at a press conference on Wednesday on the Tsim Sha Tsui side, at the InterContinental Hotel, attended by Korean Consul Seok Tong-youn and Samsung's Hong Kong president, Kang Hyung-kyu. As an added touch, they're putting inspirational messages on the big electronic banner.

At the ceremony, an eight-year-old liver transplant recipient, Evelyn Choy Sum-yee, was introduced and she offered a personal note simultaneously relayed on the LED screen across the harbour. 'Life is fragile. Through an organ transplant, I got my new life and it is a precious life.' Later, a recovered drug addict also provided similar touching words for broadcast. Model Gaile Lai Kei-yi also gave a generic mundane greeting. 'Children are our future, we love, we care and cherish, I am here to serve.' Sounds like a beauty pageant answer.

If you have something warm and fuzzy to share with the city, send it to the website www.samsung.com/hk/makeawish, and it might appear on Samsung's screen on National Day on October 1.

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