Samsung's high-resolution advertising screen goes all warm and fuzzy

PUBLISHED : Friday, 25 September, 2009, 12:00am
UPDATED : Friday, 25 September, 2009, 12:00am

Just as all your neighbours are dumping their old TVs for fancy high-definition flat panels, Samsung has replaced its large advertising screen on the top of Harcourt House and Mass Mutual Tower with a higher resolution LED sign. The Korean electronics firm officially inaugurated the sign at a press conference on Wednesday on the Tsim Sha Tsui side, at the InterContinental Hotel, attended by Korean Consul Seok Tong-youn and Samsung's Hong Kong president, Kang Hyung-kyu. As an added touch, they're putting inspirational messages on the big electronic banner.

At the ceremony, an eight-year-old liver transplant recipient, Evelyn Choy Sum-yee, was introduced and she offered a personal note simultaneously relayed on the LED screen across the harbour. 'Life is fragile. Through an organ transplant, I got my new life and it is a precious life.' Later, a recovered drug addict also provided similar touching words for broadcast. Model Gaile Lai Kei-yi also gave a generic mundane greeting. 'Children are our future, we love, we care and cherish, I am here to serve.' Sounds like a beauty pageant answer.

If you have something warm and fuzzy to share with the city, send it to the website, and it might appear on Samsung's screen on National Day on October 1.


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