Former resident's dresses add a splash of colour to denim boutique

PUBLISHED : Tuesday, 13 October, 2009, 12:00am
UPDATED : Tuesday, 13 October, 2009, 12:00am

Indigo is supposed to be a jeans store, but owner Eizelle Taino (pictured, left) just couldn't resist Malin Andren's (pictured) dresses. The flowing gowns by the Swedish designer (and former resident) occupy half the wall space at the Staunton Street shop. Andren was back last week to get reacquainted with friends and greet customers of her Malina line on Thursday night. 'I lived almost four years here,' Andren, 28, said. 'I moved home two months ago so I really started the label here [in Hong Kong]. A lot of my material and silk is also sourced in Asia. In Europe, there's a lack of good evening gowns for a good price. You can get Zara dresses but three other people will have it, or you can have one tailor-made. There's nothing in between.'

Home for Andren is Stockholm, but the vivacious blonde also lived in Rome and studied fashion design at Parsons in New York before arriving in Asia. 'It got to the point where I really missed my family and friends. I haven't been back in Sweden for quite a few years but I love Hong Kong. It is my favourite city. Here, everything is possible, but you need to be ultra-clear on what you want. You need to check, check and recheck. In Europe, not everything is possible but communication is clearer. For me, the hardest thing about moving back is, for example, when I go to buy milk, there's no one else in the store. It's a big change.'