Polaroid PoGo Instant Digital Camera

PUBLISHED : Sunday, 25 October, 2009, 12:00am
UPDATED : Sunday, 25 October, 2009, 12:00am

The Polaroid is back, and this time it's digital. Like its analogue predecessors, the Polaroid PoGo Instant Digital Camera takes a photo and gives you a print-out straight from the camera with an integrated printer.

But instead of just a producing a single copy of a photo, the PoGo Digital lets you store the photo in the camera's memory and print it again, and again, and again.

The instant gratification the PoGo Digital offers is certainly alluring, as Polaroids have always been. The problem is that the company seems to have kept all the downsides of the old models.

While the 5-megapixel image resolution should be adequate for the 5.08cm x 7.62cm prints, there is really little else that can be said about the camera. There is a 7.5cm display, fixed focus lens (with 4x digital zoom), a built-in flash, and software to remove red-eye and crop photos before printing.

In other words, it is, sadly, simply a digital version of the most basic instant camera.

The printer, on the other hand, features cool inkless printing technology, so there's no need for cumbersome ink cartridges. Prints are produced on special paper with embedded colours - like Polaroids. You can also add borders, and data such as the date and file number.

Local pricing has yet to be set for the PoGo Digital, but it sells for US$199 (HK$1,540) in the US.

Pros: shoot-and-print photography, inkless printing

Cons: very basic camera features, requires expensive paper for prints, only prints 20 photos on one battery charge