Who started it? Melbourne-born Natalie Wood studied fashion design at RMIT (Royal Melbourne Institute of Technology) University and graduated with the top student award. After a year freelancing in Los Angeles, in the United States, she and a fellow RMIT graduate created a project called Sample which won the duo the new designer of the year award at the Melbourne Fashion Festival in 2000.
Soon after, Wood launched Beauty of Nature, an art-fashion project that involved collaborations with established artists such as Georgina Cullum and Deanne Cheuk. In 2001, she was appointed creative director of womenswear for avant-garde label Insight.
Her own label, Something Else, made its debut at Australian Fashion Week in May 2006.
Why we love it: Something Else features wearable yet fashion-forward pieces made from luxurious fabrics. The polished designs blend art and fashion, and Wood's work has an edgy vibe, making her popular with women who are after an unconventional street-chic style.
Her latest collection, titled the Sound of Light, features cosmic prints on urban silhouettes ranging from oversized silk touch rayon T-shirts and tank tops to dresses with visible zip fronts, structural biker jackets and sequin striped leggings.
What we'd pick: the Space Dreams tank (left; HK$880) and Cosmic woven tee dress (HK$1,100), with their signature prints and colour combinations. Match them with the sequin striped leggings (left; HK$980). The Suiting biker jacket (HK$2,300) helps create a rock-chic look.
Where can you get it? D-Mop (shop A, 8 Kingston Street, Causeway Bay, tel: 2203 4130) and Ztampz (17 Matheson Street, Causeway Bay, tel: 2151 1048).