Hong Kong is considering tightening the guidelines on the use of misleading floor numbers for new developments after a developer's marketing gimmick at a luxury residential block in the Mid-Levels caused a public outcry.
The issue arose when Henderson Land Development skipped 48 floor numbers at its 39 Conduit Road residential block so it could market the top two floors of the project as the 68th and 88th floors.
Both are lucky numbers in Chinese numerology.
A duplex on the 43rd and 44th floors, which were together labelled the 68th floor, sold for a world-record HK$88,000 per square foot of saleable area last month.
The expected new guidelines would not compel or require compliance by the industry.
'It is a guideline from the government; we will observe it,' a Henderson spokesman said yesterday. 'There is nothing to add, as our chairman has talked about it.'