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PUBLISHED : Thursday, 12 November, 2009, 12:00am
UPDATED : Thursday, 12 November, 2009, 12:00am

Question 1

Complete Joshua But's business card.

Question 2

How long did the government survey of views on telemarketing calls take?

a. one week

b. one month

c. one season

d. one year

Question 3

What did the government suggest setting up to monitor telemarketing calls?

a. a levy on telemarketing calls

b. a voluntary code of practice for callers

c. a monthly quota for telemarketing calls

d. a new law to regulate unscrupulous calls

Question 4

The survey was divided into two parts. Which sectors did they target?

a. public and financial companies

b. public and major players of the telemarketing calls industry

c. financial companies and insurers

d. insurers and telecommunications companies

Question 5

What percentage of telephone users in the survey thought marketing calls caused inconvenience?

a. 13

b. 21

c. 41

d. 81

Question 6

Of the 45 companies that use telemarketing calls, how many opposed creation of legislation?

a. 41

b. 31

c. 21

d. 13

Question 7

Complete John Chiu Chi-yeung's business card.

Question 8

According to Chiu, why is legislation not a suitable course of action at the moment?

a. It will adversely affect the business of companies which use telemarketing.

b. It will take a long time to enact a law.

c. A code of practice has been in place for a year and addresses several main concerns.

d. It will be hard to enforce any law governing these calls.

Question 9

Under the association's code of practice, when should marketers avoid making calls?

a. from 9am to 9pm

b. from 9am to 6pm

c. from 9pm to 9am

d. from 9pm to 6am

Question 10

Apart from restricting calling hours, what other measures does the association's code of practice include?

i) hanging up if the recipient is overseas

ii) imposing a cap on the daily number of calls

iii) allowing recipients to unsubscribe from telemarketing calls

a. i) and ii)

b. ii) and iii)

c. i) and iii)

d. all of the above

Question 11

According to Yim Kai-ming, chairman of the Institute of Marketers, if a law was enacted, why would it remain hard to prosecute unscrupulous callers?

a. The callers could easily evade prosecution by saying they called the wrong number.

b. Recipients may be reluctant to report their cases.

c. It is hard to track down the callers.

d. There are too many telemarketing calls every day for law enforcement officers to handle.

Question 12

Yim says the number of telemarketing calls made to Hong Kong users each day can reach ...

a. 2 million.

b. 1 million.

c. 3 million.

d. 4 million.

Question 13

According to what is discussed here, ... per cent of telemarketing calls eventually lead to transactions. This rate can generate a ... turnover.

a. 0.1 per cent; small

b. 1 per cent; small

c. 10 per cent; small

d. 1 per cent; big

Question 14

Which of the following are among the lawmakers' suggestions?

i) Establishing a 'do-not-call' registry

ii) Setting up a system for handling complaints

iii) Asking marketers to use advertisements instead of marketing calls

a. i) only

b. ii) only

c. i) and ii)

d. all of the above

Answers:

1. information technology, 2. d, 3. b, 4. b, 5. d, 6. a, 7. chairman, 8. c, 9. c, 10. c, 11. a, 12. b, 13. d, 14. d