The S90 camera has a small, compact body and an unassuming black finish. It might look like any point-and-shoot digicam, but what's inside is generating a lot of market buzz.
The model offers 10 megapixels, which isn't that high, but thanks to the image quality offered by its sensor and lens, it has been labelled a great camera.
The 1/1.7-inch sensor, which is larger than most compact models, combined with Canon's Digic 4 image processor and Dual Anti-Noise System, means images are crisp and smooth.
The camera also comes with a wide-aperture f2, extra-bright lens, which lets twice as much light into the camera as an f2.8 lens, and significantly more than the f3.5 lens that come with most point-and-shoot models.
The lens is also equipped with a 3.8x optical zoom.
When you put all those elements together, you get a digital camera that can take photos at night or in dim lighting without a flash, resulting in more natural and atmospheric images.
The camera gives you full manual control in addition to the typical auto functions.
Canon has also introduced a Control Ring around the lens that can be assigned as a forward and back control for different functions such as aperture and shutter speed.
The camera costs HK$3,680.
Pros: larger image sensor, bright (f2) lens, Dual Anti-Noise System, great for shooting without a flash
Cons: missing a flash shoe for adding an external flash or light, weak video resolution (VGA only)