Yahoo executives celebrate going purple with a jive at relaunch party
Internet people really are off the wall. The Asia office of Yahoo unveiled its new logo (It's Y!ou), new colour (purple) and new homepage on Thursday with what initially looked like a decidedly corporate soiree for clients, advertisers and associates at the InterContinental Hong Kong ballroom. However, its highlight moment was anything but conservative.
Admittedly, it was mostly a night of public relations and tacky entertainment. The suits thanked everyone for 10 years of Hong Kong success, then announced they'd kitted out New World First and Citybus vehicles with free Wi-fi for the next three months. However, a certain amount of wackiness did ensue, starting with singer Ivana Wong Yuen-chi.
She sang the holiday standard All I Want for Christmas (Is You), but with the lyrics altered for Yahoo's rebranding. Thus, it became All I Want for Yahoo! is You and featured lyrics such as 'I can't help myself from clicking'.
Then it appeared the night was descending into karaoke hell when Asia region managing director Rose Tsou (second from right) was introduced as the next performer and the cheesy strains of Abba's Dancing Queen began. Indeed, the executive was digging the scene even if she wasn't 17. An unrestrained guest at the front then started dancing enthusiastically and was oblivious to everyone staring. Then another person joined in. Then another, and another.
Soon, it was clear dancers were planted throughout the room and they slowly moved on-stage to join Tsou for a choreographed climax. It was like attending a party and having a musical breakout. Goofy? Yes, but in an infectiously good way. Yahoo founder Jerry Yang might be a boring nerd, but at least his people aren't.