Snowman helps kick-start luxury brand's annual charity drive

PUBLISHED : Wednesday, 25 November, 2009, 12:00am
UPDATED : Wednesday, 25 November, 2009, 12:00am

It was more Toys 'R' Us than Tai-Tais 'R' Us on Monday afternoon at Gucci's flagship Central store. With kids running around, the luxury label kicked off its annual seasonal charity campaign. This year, author and illustrator Michael Roberts, a former fashion editor at The Sunday Times, was commissioned to create the book Snowman in Africa, a follow-up to 2004's Snowman in Paradise.

The picture book will sell for HK$195, with all proceeds going to the UN children's fund, Unicef. While kids browsed the book, their mums checked out the new Gucci Joy handbags featuring prints by Roberts. A portion of the bags' price tags will go to charity too. On hand to help publicise the effort was Unicef's Hong Kong ambassador, Charlie Yeung Choi-nei, making a special trip back from Gansu province, where she is filming. 'This book is very interesting and meaningful, with the message about sharing what we have with others,' said Yeung, pictured with youngster Austen Bucks. 'The story is about how in Africa, people might wish for cooler temperatures. A snowman probably feels cold as he is made of ice. So having a snowman in Africa would seem more suitable... like when I went on trips to Africa to visit the children there. People always thank us for coming and bringing them food and other supplies, but actually, I need to thank them too because by helping them and seeing their smiles it makes my life more fulfilling.'