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Q&A: Karen Mok

Musicians are doing what they can to combat declining record sales - some use sexy bikini photo albums for promotion, while others allow songs to be partially streamed online. Karen Mok Man-wai took a major gamble by releasing her full 10-song Putonghua album, hui wei, in digital form through a mobile network on the mainland in June.

Six months later and the gamble seems to have paid off. The album has had a staggering two million downloads since its official release, and resulted in a concert tour for the 39-year-old singer, tentatively scheduled to reach Hong Kong next year.

In addition, Mok will release the album on CD through Universal Music on Tuesday.

How do you feel about the results of your first digital album?

I'm so happy with it. The positive response means so much to me because it also means that people accept this new way of releasing an album.

How have the sales of this digital release compared with those of your previous releases?

There is no comparison. Artists these days are happy to sell a few thousand copies of an album, whereas a digital release could mean selling music to millions of people. When I released my first Putonghua album, To Be, in 1997, the music industry looked promising, and singers were selling more than one million copies of their albums, though that was rare and mostly in Taiwan, not Hong Kong. Since then, sales for each of my releases have declined, so I needed to find a new way to survive, and I'm very happy that releasing my album digitally proved to be a good alternative.

What are the advantages of releasing an album in digital form?

It brings your music to every corner, even remote areas. Most people have a mobile phone on the mainland these days and China Mobile is the country's largest network, so my music is now available in any place you could name on the mainland. We've been touring mainland cities, visiting places I had never been to and I was surprised that people who had downloaded my album onto their phones could recite my lyrics word for word.

Were you concerned about piracy?

It wasn't a major concern. I don't think people who pirate music are being cheap, it's just that they don't have access to the physical CD.

Why did you choose to release the album on CD?

Many people requested it, telling me it would be a waste not to release a physical album. I think digital is the way forward, but there are also buyers who want a CD for their collection. I didn't see why not because it means my music can be heard by more people.

What impact do you think the digital release of this album will have on the local music scene?

I hope the success of the album will show local singers it is worth trying new things and I hope it opens up new channels for their music.

Will your future releases also be digital?

It would be ideal if I could release both physical and digital albums. Some places, such as the mainland, are too big and people are too scattered for a record store to be convenient, so downloading is more practical and digital releases are ideal. But for small places such as Hong Kong, people are used to record stores and love collecting CDs, so I think I will do both.

So is your deal with Universal Music a one-off deal?

Not exactly. We are not going to work as partners, but I will still be able to give them my ideas for a new album. I think we will work together on the next couple of releases.

Universal approached you 10 years ago, but you chose Rock Records instead. Why?

For me, choosing a record label is like choosing a boyfriend or husband and I felt I had a better spark with Rock Records then, but this time it feels right to work with Universal Music. We are speaking the same language and that is important when making music.

Speaking of relationships, you have been single since breaking up with Stephen Fung Tak-lun in 2007 after nine years together. How is your relationship with him now?

We bumped into each other at the recent MTV awards in Shanghai but you know how crazy it can get back stage - we just had a short chat. We are still very good friends.

How do you feel about marriage?

Marriage is not on my list. I've never been the kind of girl to fantasise about my dream wedding or the perfect wedding gown, but I am not opposed to marriage either.

Would you get married if you met Mr Right?

I think when two people are ready to spend the rest of their lives together, that carrying out a little ritual such as hosting a wedding or signing a marriage certificate to make it official is not that difficult. But it all depends on the other half too. I wouldn't force it.

Do you think Karen Mok is easy to be with?

I am a human being, and I have flaws. I think some men would find the focus and energy with which I pursue my career frightening. But performing is what I live for. Of course, one's life is incomplete without love, but I believe you don't need to go out and hunt for your true love; that person will find you. When that happens, I will congratulate that lucky person on finding me. And I know he is somewhere out there. But my top goal is to bring more good shows to people.

hui wei will be out on Dec 22

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