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Sandy Li

Retail landlords Hutchison Whampoa Properties and Wharf (Holdings) are splashing out a combined HK$14 million on  promotional campaigns to lure Christmas  shoppers to  their shopping centres. 
Florence Lee, the chief manager for promotions at Hutchison Whampoa Properties, said  HK$5 million had been spent promoting  sales at its Wonderful Worlds of Whampoa shopping centre  in Hung Hom. 
The budget was increased 10 per cent from last year, Lee  said, and sales this month  were expected to rise 15 to 20 per cent from a year ago.
The budget included displays and prizes  for  lucky draws aimed at boosting the sales of the building's  200 tenants who sell everything from  electronics goods to jewellery and mobile phones.
Separately, Wharf  has spent  HK$9 million on promotions to lure customers  to its Times Square shopping centre in Causeway Bay where visitor traffic reached 180,000 last weekend, according to a spokeswoman.
'Our sales have increased about 10 per cent so far this month from a year ago,' the spokeswoman added, and a record number of visitors were expected this weekend.
The Christmas shopping mood was unaffected by the recent volatility in stock markets, she added, and retailers were under no pressure to offer steep discounts.
Data from the Census and Statistics Department shows consumers spent HK$22.8 billion in October, a rise of 9.8 per cent from a year ago. 
By volume, sales rose 8.2 per cent, better than a consensus estimate from analysts of 6.5 per cent and the 1.2 per cent recorded in October last year.
For the first 10 months of the year, retail sales shrunk  2.2 per cent in value and 3.1 per cent by volume from a year earlier.
The landlords make gains because rents are based on turnover.



Christmas promotions cost Hutchison and Wharf HK$14m