Trends showcase expands

PUBLISHED : Monday, 18 January, 2010, 12:00am
UPDATED : Monday, 18 January, 2010, 12:00am

The Hong Kong Trade Development Council's Fashion Week for Fall/ Winter is Asia's largest and the world's second largest fashion event, and the 2010 fair is set to once again attract close to 1,700 exhibitors to the Hong Kong Convention and Exhibition Centre in Wan Chai.

The fair, which runs from today until Thursday, is now in its 41st year. Exhibitors at the fair have the opportunity to showcase their latest range, make new contacts, market their company and keep abreast of the latest developments in the fashion industry, while buyers can meet designers, manufacturers and suppliers offering the garments and accessories that will be hot in the seasons ahead.

The fair covers a full range of clothing, fashion and clothing accessories, garment-related products, services and supplies, and will also feature two new product zones: a Testing, Certification and Inspection area which features testing laboratories offering quality assurance services and an Intimate Wear section in which exhibitors of bodysuits, undergarments, nightwear, slips and girdles have an exclusive zone to present themselves to their target buyers.

Other special product zones include: Bridal and Evening Wear, Emporium de Mode, Fabrics and Yarn, Fashion Gallery, Garment Mart, Infant and Children's Wear, Sewing Supplies, Trade Services and World of Fashion Accessories.

The Fashion Gallery features high fashion from Hong Kong and overseas; the designers show off their fresh, cutting-edge collections here and are available to explain their work and discuss business partnerships. Emporium de Mode is a unique premium section dedicated to presenting stylish, creative and distinctive garments in an elegant setting, while the Infant and Children's Wear section is a bright and lively space for buyers to view fashion for babies, toddlers and children.

World of Fashion Accessories covers everything from shoes, hats and bags, to scarves, gloves, costume jewellery and sunglasses. Fabrics and Yarn, which debuted last year, showcases a variety of fabrics, fibres and yarns including cotton, embroidery, functional fabrics, knitted fabrics, linen, ramie, lingerie fabrics, man-made fabrics, silk and wool. Garment Mart, a highlight of the show for many years, focuses on value-for-money, mass-market and trendy apparel.

The HKTDC Fashion Week for Fall/Winter 2010 features exhibitors from around the world. EACB Studio, based in Cape Town, specialises in evening and cocktail dress, private and designer labels for fashion, and general women's wear, while Depo Labs from Novosibirsk, Russia, focuses on casual wear, specifically denim garments, trousers and T-shirts for men.

There is also a large mainland pavilion with more than 1,300 booths expected.

Last year's fair brought in more than 1,400 exhibitors from 23 countries and regions, more than 21,300 buyers and took up a floor space of 42,306 square metres.

The fair, held concurrently with World Boutique, Hong Kong, opens from 10am to 6pm today, with buyer registration hours from 9.30am to 5.30pm; tomorrow and Wednesday from 9.30am to 6pm, with buyer registration hours from 9am to 5.30pm; and, on Thursday, from 9.30am to 5pm, with buyer registration hours from 9am to 4.30pm.