Fashion label's racetrack performance spooks the punters

PUBLISHED : Tuesday, 02 February, 2010, 12:00am
UPDATED : Tuesday, 02 February, 2010, 12:00am

Decorum is always expected in the Jockey Club's owners enclosure but it was downright fashionable on Sunday, for Kent & Curwen's Centenary Sprint Cup.

The British men's label, operated under the Li & Fung Group in Hong Kong, threw a buffet luncheon for the poshest of punters at Sha Tin.

While chairman Victor Fung Kwok-king was schmoozing other powerbrokers like HSBC boss Michael Geoghegan, daughter and group executive director Sabrina Fung (pictured) was handing out a trophy for the day's best turned out horse.

They even erected a pop-up shop at the racetrack and, according to brand manager Ray Clacher, the merchandise moved as fast as the thoroughbreds.

'We had 3,000 pieces of a limited-edition Jockey Club collection and it all sold out in Hong Kong,' he said. 'This is our first year [sponsoring] here and we learned a lot. The brand has a long association with polo and other sports, and in Hong Kong, the Jockey Club is it.'

However, some of the superstitious locals in the gallery weren't as impressed with Kent & Curwen's display. Quite a few were grumbling about the headless sportswear mannequins. It seems they considered it symbolically inauspicious, unlucky and represented losing one's head at the track. Perhaps that's another lesson for next year.