One day it's the in thing, the next day it's out - and then you call it vintage
How do you maintain the value of an old dress? Call it vintage. Lane Crawford IFC hosted a trunk sale on Friday for New York vintage- stylist-to-the-stars Juliana Cairone (right). All the usual tai-tais and society gals attended to check out the second-hand couture and one-of-a-kind jewellery made especially as accessories for Cairone's classic items. She is the person such celebs as Angelina Jolie turn to when they want to find something old and unique for the red carpet, and usually she can sniff it out.
'Part of it is labels. I can often date a piece and sense whether it's worth taking or not just by looking at it,' Cairone said about her eye for bygone eras.
'We're also very selective, so if I see something a lot, I know it's not for me. Originally I did just start looking through consignments from thrift stores but now people call us, sometimes just for one piece, other times a huge collection. I usually talk to them first and can get a sense just over the phone of whether it's worth looking at.'
And to quote Heidi Klum on fashion, one day you're in, the next you're out. Now that a few designers are flirting with the look, Cairone said some 1980s dresses with big shoulders can work again - if you're not going overboard with the Joan Collins eyeliner and Dynasty big hair.
'I definitely think there's a fantasy aspect to vintage. It is kind of like playing dress-up. One day you can be a 1930s star, another day you're Madonna. But you have to make it modern looking, otherwise it's like wearing a costume.'