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Sun Hung Kai Properties

New-home market grinds to a halt

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Sandy Li

Chilly weather and a soon-to-be launched big housing project in Yuen Long deterred homebuyers, with the primary residential market virtually grinding to a halt over the three-day Lunar New Year holiday.

'As far as I know, not a single flat has been sold. It may be the worst performance of recent years,' Sammy Po Siu-ming, a director of Midland Realty, said.

Potential homebuyers seemed unimpressed by the developers' festive sweeteners, he said.

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Henderson Land Development and Chinachem Group offered lai see of between HK$8,800 and HK$38,000 to lure buyers to some of their projects during the Lunar New Year.

Bad weather put a dampener on people visiting new projects. 'It's not just the cold - it rained for the first two days [of the holiday]. It definitely affected both the primary and secondary residential markets,' he said.

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'The market has been really quiet for the past three days. But it will pick up again after the break,' he said.

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