Yield management is a vital businesses function that has been in the hotel and airline industries for some time. It has extended to other industries, such as logistics and theme parks, and businesses that involve fixed investments.
The University of Hong Kong's School of Professional and Continuing Education (HKU Space) offers a postgraduate diploma in yield management for yield managers to improve company revenue through effective allocation of resources.
This is the first such programme in Hong Kong. Programme director Dr Paul Leung Kin-hang sees yield management as an integral part of business, especially in service oriented sectors.
'This is a formal course to provide students with practical experience, systematic training and an opportunity to upgrade their knowledge and skills in yield management,' Leung says.
'Students will be able to critically contrast the characteristics of different industries practising yield management and, more importantly, to devise and defend creative yield management resolutions with systematic analysis.'
The course is mostly delivered through classroom training with industry practitioners.