Relatively new to the watch scene, 15-year-old Roger Dubuis is determined to be taken seriously. In addition to relaunching its successful Excalibur line, the brand is also taking the first important step towards ensuring that its movements reach Swiss-made chronometer standards.
From this year onwards, new movements produced by Roger Dubuis Manufacture will be COSC-certified, meaning that each movement will be tested by the Controle Officiel Suisse des Chronometres (Official Swiss Chronometer Testing Institute) in order to be granted chronometer status.
The brand also plans to submit existing movements to COSC for certification over the next two years.
'We are heading forward with confidence,' says Roger Dubuis chief operating officer Claude Vuillemez.
'Armed with the in-depth knowledge of watch movements and of the market, we have reassessed and recreated one of our most popular collections.'
Vuillemez was referring to the Excalibur collection that was launched in 2005, noted for its modern, aesthetically dynamic designs that soon came to define the brand.