Classic Connection | South China Morning Post
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  • Mar 7, 2015
  • Updated: 5:04am

Classic Connection

PUBLISHED : Friday, 05 March, 2010, 12:00am
UPDATED : Friday, 05 March, 2010, 12:00am

As Parmigiani approaches its 10th year of partnership with automobile manufacturer Bugatti, the watch brand releases its first flyback chronograph model, inspired by the 1937 Bugatti Atalante 57S sports car.

The Bugatti Atalante 57S, one of the only private passenger cars of the 1930s, made headlines early last year when a model that had been stored in a private owner's garage since 1960 was sold for GBP2.99 million (HK$35.81 million) at a Bonham's auction.

The new timepiece launched this year is named after the classic automobile model, and Parmigiani took care to incorporate Bugatti-inspired design elements onto the watch.

The SIHH novelty Bugatti Atalante Flyback Chronograph houses the Calibre PF335, based on Parmigiani's first in-house chronograph movement.

With the addition of a chronograph flyback mechanism, a single push of a button will instantly reset the moving chronograph hand to zero and restart the chronograph immediately.

The open-worked dial is designed to resemble the Bugatti radiator grille, while the Bugatti logo EB is positioned over six o'clock to recognise the alliance between the brands.

Sports car fans may also notice that when viewed from the side, the bezel and caseback join in such a way that the profile of the case resembles the air intakes on the side wings of sports vehicles

Functions include an hour and minute hand, a small seconds dial at nine o'clock, a 30-minute counter at three o'clock, a large chronograph seconds hand, and a date window positioned at seven o'clock under the open-worked dial.

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