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Spirit of navigation

Reading Time:4 minutes
Why you can trust SCMP
Jacqueline Tsang

Declaring 2010 the Year of the Portuguese, Schaffhausen watch manufacturer IWC breathes fresh air into its classic Portuguese collection, which is approaching its eighth decade.

In 1939, IWC created its first Portuguese watch for two importers in Lisbon and Porto, Portugal's two largest cities. Following the tradition of nautical instruments at the time, the 1939 timepiece was an oversized precision piece equipped with pocket watch movements.

Today, the IWC Portuguese collection continues to embody the spirit of navigation, with novelties that embrace more modern aesthetics without compromising the brand's integrity.

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'The new models have a touch of sporty elegance,' says Mario Klein, IWC group product manager.

'Until now, the Portuguese collection has had a traditional look. This year, we have underlined our sporty interpretation of the collection with details such as rubber straps, crown protection and Superluminova hands.'

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Michael Brouwer, associate director of project management at IWC, is careful to assure IWC collectors that the new collection will not deviate greatly from the classic look for which the brand is known for.

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