Team Building - Athena Ngai

PUBLISHED : Saturday, 06 March, 2010, 12:00am
UPDATED : Saturday, 06 March, 2010, 12:00am


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Athena Ngai
Senior manager, human resources department, Sony Corporation of Hong Kong

Importance of teamwork

'Sony United' is our corporate culture and every Sony member is a critical part of building up a great team. We strive to foster and strengthen the team culture from management communication, employee learning and development, corporate social responsibility programmes to recreational activities.

Team building

'Sony United' starts from the top. Our corporate vision and goals are shared in management communication meetings and managers' forums.

Management direction and business updates are well communicated to employees from 'Message from Managing Director'.

With a good understanding of business direction and challenges across the company, managers are able to lead the teams to work towards common goals.


Apart from managers' communication, LINK Session, launched in 2009, is the communication channel for employees to express ideas that can improve the company.

We stress great teamwork through building strong leadership and encourage managers to participate in leadership and motivation programmes, and to develop themselves as great team builders.

Our corporate volunteer team - 'Rainbow Team' - promotes corporate social responsibility and volunteering among Sony members. It provides opportunities for us to contribute to the community and build up strong team spirit throughout service projects.


We organise company-wide recreational and educational programmes for employees and their family members, such as African drum workshops, war games, company tours and an environmental day.

Our employees from different departments are energised and united. The overall participation rate is always more than 95 per cent.