Iconic landmark 'is a masterpiece'

PUBLISHED : Friday, 26 March, 2010, 12:00am
UPDATED : Friday, 26 March, 2010, 12:00am

The striking China World Tower has emerged to dominate Beijing's skyline and attract local and multinational companies looking for top-grade office premises.

Rising to 330 metres, the newly completed, 81-storey commercial tower provides office, shopping, dining, entertainment and world-class hotels in the central business district (CBD).

Now, it's the tallest building in the capital, comprising 46 levels of grade A offices and the China World Mall. The top zone of the building will house a luxury hotel. Architectural firm Skidmore, Owings & Merrill worked out the tower's concept design.

Tan Jee Long, director of China World Trade Centre Corporation, says: 'We wanted a unique and iconic building as a landmark for the CBD, which will raise Beijing's profile internationally and put the city on the world map.'

The new tower's completion will make the China World Trade Centre project one of the biggest integrated complexes on the mainland, spanning 1.3 million square metres. It is the only complex in Beijing which boasts more than 300 Fortune 500 companies.

Nigel Smith, executive director of office services for Asia at CB Richard Ellis, the project's marketing consultant, says the China World Trade Centre is a well-established complex with a cluster of local and multinational companies, and the rents fetched by its offices set the benchmark for the top-of-the-range office market in Beijing.

He expects to see positive leasing interest in the building as local and overseas companies can raise their corporate profile by moving into such a prominent tower.

'China World Tower is a masterpiece with cutting-edge technology and a sweeping elegance. The premium building will be able to put its tenants on the global stage,' Smith says.

'Tenants will reap the profile benefit and gain from the building's design, specifications and facilities. China World Tower will lead the way in creating a vibrant working environment, which will help companies to attract and retain the best and brightest talents.'

Offices have column-free floor plans and an advanced air-conditioning system using ultraviolet air-purification technology, according to the landlord. It is supported by intelligent technology, with a back-up power and telecommunications system, while office floor access is controlled by a automatic turnstile and lift-card system.

The 46 levels of office space provide a total floor area of about 100,000 square metres. The first phase of space put on lease involves about 45,000 square metres on the 6th to 29th levels, with standard office units of 1,400 to 2,147 square metres. The asking monthly rental is 450 to 690 yuan (HK$511 to HK$783) per square metre, including management fees.

Tenants have easy access to the city's key districts, train stations and airport. Subway lines 1 and 10 connect directly to Financial Street, the Embassy District and the hi-tech hotspot of Zhongguancun.

Smith says the complex has built up a strong track record in its property management services.

'The complex treats its tenants as guests and has got extraordinary feedback from its property management services,' he says.

In the past, many mainland companies preferred to buy instead of rent an office. But the situation has changed as an increasing number of mainland enterprises are shifting to the office leasing sector.

'The local companies now see the benefit of leasing offices as the office buildings for lease are often better managed under a single ownership and have better specifications,' Smith says.

'Superior office buildings are in demand and tenants are prepared to pay a premium in rental for them.'