Shoe designer says it with flowers as he sets foot in HK

PUBLISHED : Monday, 29 March, 2010, 12:00am
UPDATED : Monday, 29 March, 2010, 12:00am

Tired of your Manolo? Are you wearing out your Louboutin? There's a new sultan of stiletto in the world of heels. His name is Rupert Sanderson and he has arrived in Hong Kong. His store officially opened in On Lan Street, Central, on Thursday night with practically every Carrie Bradshaw and Samantha Jones in Hong Kong present.

The ever casual Sanderson (right) was a bit awed by local contractors who completely replicated his London store in a very short time. 'It's a little surreal because it's just like my shop in London,' the affable designer said. 'I come to [shoe design] from a non-fashion perspective. It's more like an architect's relation to buildings. I do believe that less is more. I don't over embellish. Shoes should flatter the leg with the least amount of material.'

Instead of the town's dominant fashion groups, Sanderson chose to partner with new retail couple, Teresa Wong and Bertrand Mak, who formed Bruton Limited. The other quirk of the UK designer - who, ironically, was born in Penang, Malaysia, the home of Jimmy Choo - is that he gave every guest a small pot of daffodils. He explained why. 'When I started, design tradition dictated you give each shoe a name. I came upon a book by the Royal Horticultural Society. It had a list of over 18,000 daffodils. As I researched it, I found the flower is a symbol that winter is over and its genus name is Narcissus, which means to love oneself. So I thought, yeah, I'll use them for shoe names.'