Historic shoe line-up overlooked amid a whole lot of bally-hoo

PUBLISHED : Tuesday, 30 March, 2010, 12:00am
UPDATED : Tuesday, 30 March, 2010, 12:00am

Swiss label Bally opened a new shop in Causeway Bay's Fashion Walk last week. To mark the occasion, they presented a unique one-off exhibition of shoes and items from Bally's own museum dating back to 1851.

Indeed, it was an impressive show of mint-condition prototype men's and women's shoes from the early 1900s, posters from the era and a special row of hand-crafted, ornamental heels twinkling like a mini can-can line at the Lido, all on display throughout the 2,500 sq feet shop. Too bad very few interested people actually got to admire them.

The usual gaggle of second-rate starlets present were too busy being seen to give more than a passing glance, while star Louis Koo Tin-lok kept the paparazzi's bulbs flashing.

According to Bally's Asia area manager Jason Yu, the artefacts were flown from Bally's shoe museum in Schonenwerd, Switzerland, to 'celebrate the brand's rich heritage and traditions'.

Well, we say it's a lot of effort to fly the exhibition here for a few hours and then send it back.

Really, what's the point if so very few people get to see it? They might be heritage museum items but at the opening these valuable historical pieces were cast aside like old shoes.